Holiday campaigns are not optional anymore. For most small businesses, Q4 is basically the Super Bowl. Customers are ready to spend, people are stressed, and your brand visibility has the opportunity to skyrocket if you come up with the right plan.

Holiday campaigns matter because they:

• Drive huge spikes in revenue

• Tap into emotional connections

• Boost brand loyalty

The key to building a strong campaign? Start early, build strong creative, and pay attention to what your audience engages with. Now, let’s dive into holiday campaign strategies that don’t just look cute, but also convert.

Limited-Time Offers & Countdowns

Limited-time offers are the backbone of holiday marketing. Black Friday, Cyber Monday, New Years, flash sales, bundle promos, and last-call shipping reminders.

Example posts that will hit:

• “48-HOUR HOLIDAY SALE! Don’t be mad at us if you miss it”

• “Last day for holiday shipping!!”

• “Bundle 3 and save. We love your wallet as much as you do.”

How to build urgency (without sounding insane):

• Use countdown timers in Stories

• Announce deals early, then tease details as time goes on

• Keep copy short and bold

• Show scarcity without dramatics (no “OMG OMG ONLY FOUR LEFT!!!! ⏳⏳”

Urgency works because it taps into people’s natural buying behavior. The holidays are busy, chaotic, and people want quick wins.

Interactive & Engaging Content

Holiday content doesn’t have to be all about sales. Mix in posts that get people interacting, because your audience wants to participate, not just look.

Engagement boosters:

• “This or That?” holiday edition

• Gift-guide quizzes (“Which gift would you love?”)

• Polls (“Decorate the tree OR wrap gifts”)

Interactive posts warm your audience up for when you do sell, they’re already paying attention.

Behind-the-Scenes Content

Holiday seasons are messy, chaotic, yet still…adorable. Show it off.

Ideas that always perform well:

• Packaging orders

• Decorating the office/ shop

• Your team prepping products, gift sets, or displays

• Everyone trying holiday treats

BTS content builds authenticity.

User-Generated Content

People trust other people more than ads. Holiday UGC can blow up your reach and conversions.

Ideas to launch:

• Encourage reviews & unboxings (think: “Tag us in your holiday hauls”)

• Photo contests with a prize

• Feature customer videos using your products

Make the barrier low, the prompt fun, and the prize worth participating for. UGC means social proof, and social proof converts.

Repurpose EVERYTHING

You don’t need to spend all of your brain power coming up with hundreds of holiday posts. You need around three pieces of content that you can stretch across platforms.

How to repurpose like a professional:

• Turn a product demo into a short-form video

• Take your blog post and turn it into a swipe-through carousel

• Take your behind-the-scenes footage into a bloopers TikTok

• Post UGC on Stories, feed, and Reels

Repurposing means consistency without burnout. If you aren’t repurposing, you’re working way too hard.

Show Up, Stay Consistent, and Start Early

Holiday campaigns work when you mix strategy with personality. The holidays are noisy, but your brand can stand out with creativity, urgency, and genuine connection.

Need help creating a holiday campaign that actually converts? I offer full content creation and campaign strategy (so you can enjoy your holiday season in peace). Book a discovery call and let’s build your best performing holiday campaign yet.